It’s never been simpler for entrepreneurs who run eCommerce businesses to set the foundation of an online store. More than 12 million online stores are operating, which is predicted to increase to even greater levels! The ease of setting up a brand new shop is attractive to newbies, and however, it also means an increase in competition for all.
It is vital to increase traffic to your store if you want to boost your sales and improve your exposure.
The art of gaining more visitors is something that every business selling eCommerce should be looking at. Here’s how you can drive more traffic to your Shopify store in 2022.
1. Create customer engagement by utilizing content marketing
One of the best ways to reach and engage with more customers is to create quality, valuable content to pique their interest.
It could be anything from SEO-friendly, well-written long-form blog posts, videos, podcasts, and social media posts. It is essential to be relevant for your intended customers and demonstrate how your product can aid them in solving their issues.
Writing regularly increases your target audience’s engagement and increases the number of people who can access your store online. The creation of fresh content three to four times per week boosts the search engine rank. It helps new potential customers find your site while surfing the internet or looking for items from online sellers similar to yours!
Content marketing for online businesses isn’t simply about writing about your products. Look at ways you can create content with the value that improves the experience for customers at various phases of their journey.
Engaging your audience’s needs and creating content that they want to share is essential. Be aware that a successful content strategy doesn’t mean instant success. It takes patience and dedication for the long term. It is possible that you won’t see more visitors immediately, but it may take several days or months to get some posts to gain some traction.
2. Utilize SEO to boost the visibility of your site
Understanding how to improve your store’s SEO (search engine optimization) to ensure that it is at the top of the organic search results on Google, Bing, and other search results can significantly increase the amount of traffic you receive.
While Shopify can do quite a bit of the heavy lifting in terms of SEO, you can take it further to get the best from the platform.
First, figure out which terms your competitors are ranking for. It will allow you to determine the words you would like potential customers to look for to find you.
The best way to begin is to use the tool to research keywords, for example, Google Keyword Planner.
After you’ve identified the keywords you’d like to be ranked for, you can incorporate them into your website’s pages, which include page titles and descriptions of products, images, and much more.
Customer intelligence can aid in keyword research, too. Make a list of at least five major areas that your customers are concerned about and are connected to your product before brainstorming these ideas to generate suggestions of keywords that your clients might use frequently.
Drawing inspiration from hashtags on social media that are relevant to your products, such as visiting forums for your product and looking at the alt-text and meta titles utilized on rival websites, can help you create an image of the most probable words and phrases you can enter in search engines to hunt the range of your products.
After you’ve identified the keywords you’d like to be found for, you can integrate them into your website’s content. Be careful not to overfill your content so that it reads out of place since this can be a detriment to both the buyer and the SEO algorithms of Google.
Make sure to use keywords as frequently as is necessary, and do not forget to mix individual words and long-tail terms such as questions that potential buyers might use when searching with the search engine.
Shopify SEO Services can make your Shopify website structure as simple to navigate as you can so that users can quickly and easily locate the products they’re searching for can also aid in SEO since they’ll stick around longer and explore more pages.
The simple structure is always a winning strategy with products within a couple of clicks to your home page (try the homepage, category pages > subcategory pages, and then product.)
The addition of a short ‘about me section to your site together with a full-contact me page can help you establish trust. It will establish you as a trustworthy and dedicated Shopify business concerned about customer service.
The speed of your site is crucial for SEO. Therefore, make sure to select a responsive theme and use minimal optimized images, eliminate the apps you’re not using, and refrain from using sliders or carousels to showcase your items.
Optimizing your Shopify store is essential to increase traffic. It is necessary to constantly monitor the performance of your website to identify areas that require attention. If you’re not watching and analyzing the performance of your Shopify site’s results, you’re working in the dark!
3. Find your ideal audience on social media.
Your ideal customers are active on social media, and you should too. Which one is the most choice for your company and will allow you to increase customers towards the Shopify store?
Established ecommerce businesses might possess the capacity to distribute their operations across a variety of social media platforms. Smaller companies with fewer resources are better off focusing on only one social media platform, at minimum.
With over 2.37 billion active monthly users, Facebook is an excellent platform to share blog posts and information about promotions. About two-thirds (or more) of social media traffic to Shopify stores originate from Facebook. More shockingly, the average is 85 percent of orders via social media are made through the website.
Instagram is another social media platform for more visitors to the Shopify shop.
Instagram has seen incredible growth over the last couple of years and is rapidly becoming a significant source of income for online merchants. If you’re looking to get your product in front of a vast number of shoppers who are on the lookout for trends, go to Shopify for more details on ways to connect with Instagram to get a wider audience, more visibility, and higher sales.
You can also provide the product’s advice and even discuss the product through YouTube (more than 30 million people visit YouTube every day). Perhaps Pinterest’s predominantly female user base could provide the ideal place for window shopping or showing off your product. Much depends on the product you’re offering.
Whichever method you decide to use when using social media, you’ll get more visitors for the Shopify store; you should include calls to action and hyperlinks to your product pages in every post. Ensure that you have an e-commerce help desk that can connect with the channels you’re using. It will allow you to connect with your customers through one central area.
This article aims to provide you with three ways to increase visitors to the Shopify store. By following each of these strategies, you will boost the organic search engine traffic and increase your social media presence.
Keep in mind that the more visitors you can get to your website, the greater the number of sales you can get.
Tell us in the comments if you have used any of the strategies before and if they have been successful for you.